Do you think in straight lines? Do you find it hard to think round a problem? Do you, when you’re considering commissioning a new building, planning on tendering for a scheme, or in the midst of a design drawing ever stop and think: should I be doing it like this? Is there another way?

Construction’s problem right now is that, whilst there has been an element of change achieved in our processes and best practice is making an impact, we are far too wasteful. That’s largely because we are a product of our society and that society pursues a lifestyle rooted in consumption. We take what we need, use it, then throw what’s left away – often to landfill.

As an industry construction is a huge producer of waste. One of the biggest in the economy. If we changed our approach and adopted some of the principles of the circular economy then we would not only become less wasteful and more responsible we would deliver a more sustainable built environment. That is why CEW is backing the Circular Economy. It is why over the next few weeks and months you will see a lot of articles online and in print challenging the industry – at all points in its supply chain – to stop thinking in straight lines and think in circles.

Research argues that by 2035, if we embrace the circular economy construction will increase turnover in Wales by a £1bn. So, taking a more sustainable approach to what we do each day not only creates a legacy fit for future generations. It makes commercial sense too. The catch is to be patient – these things take a little time. We must put value ahead of price.

There’s going to be news about events soon. Look out for news. Read online stories about the Circular Economy, look out for trends in the CEW Awards and start planning how you will adapt and profit from its ideas.